At Smart Design (NYC/SF), I worked on a diverse range of confidential client projects. A highlight project included work as a key member and co-lead in Smart’s internal brand refresh—this project included repositioning, elevating the profile, and empowering staff as brand ambassadors through strategic, well-crafted touchpoints. As Associate Director of Brand Communication, I directed creative strategy, mentored design teams, aligned key stakeholders, and executed hands-on design and illustration.