A line of STEAM smart toys for girls & boys, born out of a mother's frustration trying to find toys for her daughter. Founder, Yvonne Lin, found craft and creativity toys were designed to appeal to girls while STEM (science, technology, engineer, math) toys were designed to appeal to boys. And…Wondernik was born, with the mission to bridge the great pink & blue divide in the toy section.

I worked with the founders to build the brand from the ground up, creating Wondernik's design language, brand identity, marketing materials, packaging, instruction booklets and swag.